Customer Innovation Lab

One day to work on real opportunities and create tangible progress.

A facilitated workshop using design thinking to move from problem framing through ideation to prototype, all in a single day.

man in white dress shirt standing beside woman in black shirt
person writing on white paper
person writing on white paper

What We Do

Customer Innovation Lab

Teams get stuck on ideas and problems for a simple reason: they're too close to them. The assumptions are baked in, the politics are present, and the same conversation keeps happening without resolution. A day in the Customer Innovation Lab changes that dynamic. Outside perspective, design thinking methods and structured facilitation move your team from "we know there's an opportunity" to "here's what we're going to do about it."

Signs you need this

When you need to break the pattern.

01

Your team is stuck on a problem

A challenge has been circling for weeks without resolution. A structured sprint forces decisions and creates momentum.

01

Your team is stuck on a problem

A challenge has been circling for weeks without resolution. A structured sprint forces decisions and creates momentum.

01

Your team is stuck on a problem

A challenge has been circling for weeks without resolution. A structured sprint forces decisions and creates momentum.

02

Teams are siloed around the problem

Different teams see different parts of the picture. Facilitated collaboration builds shared understanding and joint ownership.

02

Teams are siloed around the problem

Different teams see different parts of the picture. Facilitated collaboration builds shared understanding and joint ownership.

02

Teams are siloed around the problem

Different teams see different parts of the picture. Facilitated collaboration builds shared understanding and joint ownership.

03

You need momentum fast

Time pressure is real. A focused day of design work can unlock months of stalled progress.

03

You need momentum fast

Time pressure is real. A focused day of design work can unlock months of stalled progress.

03

You need momentum fast

Time pressure is real. A focused day of design work can unlock months of stalled progress.

How it works

Structured, provocative and fast.

01

Before the day

Pre-session briefing and challenge framing.

02

The lab session

Facilitated full-day workshop. All materials provided.

03

Activities

Customer journey mapping, collaborative ideation and rapid prototyping.

04

Wrap up

End-of-day playback and prioritisation.

05

After

Post-session summary with next steps.

Where this works

For all sectors

Financial Services

Rapidly prototype solutions for hardship journeys, claims experiences or onboarding friction driving complaints and scrutiny.

Financial Services

Rapidly prototype solutions for hardship journeys, claims experiences or onboarding friction driving complaints and scrutiny.

Community and Health

Bring frontline, design and leadership voices together to redesign intake, referral or care coordination experiences.

Community and Health

Bring frontline, design and leadership voices together to redesign intake, referral or care coordination experiences.

Energy

Tackle high-friction moments like billing disputes, outage communications or hardship pathways with cross-functional teams.

Energy

Tackle high-friction moments like billing disputes, outage communications or hardship pathways with cross-functional teams.

Technology and AI

Pressure-test product onboarding, support journeys or AI-assisted experiences with real user scenarios and edge cases.

Technology and AI

Pressure-test product onboarding, support journeys or AI-assisted experiences with real user scenarios and edge cases.

Whether you’re launching something new, redefining your customer experience, or need expertise to guide a decision, we are ready to help.

Whether you’re launching something new, redefining your customer experience, or need expertise to guide a decision, we are ready to help.

Whether you’re launching something new, redefining your customer experience, or need expertise to guide a decision, we are ready to help.