Privacy Policy

Introduction

Alternative by Design is committed to handling your personal information honestly and transparently. This policy explains what we collect, why we collect it, and how we use it.

What information we collect

We collect information in two ways:

Through our contact form, we collect:

  • Your name

  • Your organisation

  • Your email address

  • The details you choose to share about your challenge or enquiry

Through website analytics, we collect:

  • Pages visited and time spent on each page

  • How you arrived at our site (search, direct, referral)

  • Your approximate location (country or region level)

  • Device and browser type

  • Interactions with our content

Analytics data is aggregated and does not identify you personally. We use it to understand how the website is being used so we can improve it. We do not collect sensitive personal information, payment details, or any information from people we know to be under 18.

Why we collect your information

We collect contact form information to:

  • Respond to your enquiry

  • Understand whether we're a good fit for what you need

  • Follow up if appropriate, based on your request

We collect analytics data to:

  • Understand how our website is being used

  • Identify where we can improve content and user experience

  • Measure the effectiveness of our content over time

How we store your information

Contact form submissions are received via email and stored securely. We retain enquiry information only for as long as is necessary to respond and maintain a reasonable record of our communications.

We take reasonable steps to protect the information we hold against misuse, loss, and unauthorised access. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Who we share your information with

We don't sell, rent or trade your personal information to third parties. We may share limited information with:

  • Technology service providers who help us operate the website (such as our website platform, email provider and analytics tools). These providers are required to handle your information appropriately

  • Subcontractors when required for the delivery of our services

  • Professional advisors such as an accountant or solicitor, or where legally required to share information.

Cookies and analytic tools

Our website uses cookies and analytics tools to collect usage data. Analytic tools we use may include Google Analytics or similar services. These tools may use cookies to recognise repeat visitors and track behaviour across sessions.

You can control cookie behaviour through your browser settings. Disabling cookies may affect how some parts of the website function. Most browsers allow you to see and delete cookies stored on your device.

Accessing and correcting your information

You have the right to request access to the personal information we hold about you, and to ask us to correct it if it's inaccurate. To make a request, email us at hello@altbydesign.com.au. We'll respond within a reasonable timeframe. In some circumstances we may not be able to provide access, for example where doing so would affect the privacy of another person. If we decline a request, we'll explain why.

Complaints

If you believe we've handled your personal information in a way that doesn't comply with the Australian Privacy Principles, you can raise a complaint with us directly at hello@altbydesign.com.au. We'll investigate and respond within 30 days. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to this policy

We reserve the right to update or modify this policy at any time. Continued use of the website means you accept the revised policy.